Customer-centric Partnerships.
Driven by Data, Not Intuition
If 80% of revenue is driven by 20% of the partnerships, it is no longer about simply making a choice—it is about making the best choice.
Demographics tell you who.
We reveal what moves them.
Our visual stimuli methodology captures true emotional resonance without leading text bias. Transforming anonymous demographics into verified fandoms and winning partnerships.
EXPERIENCE BEHIND
EXTRAORDINARY BRANDS
If 80% of revenue is driven by 20% of the partnerships. It is no longer about simply making a choice—it is about making the best choice.
Most co-branding ventures rely on board-room guesswork, executive intuition, or generic demographic data. We replace assumption with empirical evidence, proving which cultural properties, fandoms, and brand collaborations resonate deepest with your exact customers before capital is committed.
Two specialized disciplines, seamlessly united to turn consumer sentiment into commercial revenue.
Measure your audience's preferences across fandoms, products and any element within an intellectual property universe. No guesswork—just objective, winning insights.
We transform data into partnerships. Functioning as the single access point to the global brand ecosystem, streamlining an industry into one seamless workflow.
From understanding the shared reality of consumers to activating commercial partnerships.
We find and survey your ideal customers at scale. Surfacing the truth, anchored in the population's shared reality.
Our network extends across the entire co-branding ecosystem. As a result of servicing the industry. Our team is uniquely positioned to bridge partnerships.
How our proprietary surveying framework unlocks authentic consumer behavior.
We speak the language consumers already understand. Our surveying methodology is purely visual to capture instinctive preferences.
Being a fan can mean a lot of different things. We profile audiences by exposing them to visual stimuli. Enabling a deep categorization based on levels of resonance.
Statistical modeling turns a sample's response into a population's truth, where a few thousand voices reveal what millions actually think.
We are a specialist technology agency providing imagery analysis, market intelligence, brand licensing, and entertainment co-branding.
Measurable commercial value delivered through empirical market intelligence.
Global access across Americas, Europe, Asia-Pacific & emerging markets.
From early childhood fandoms to adult collectors and multigenerational demographics.
Rapid-turnaround actionable intelligence briefs to move deals forward swiftly.
Eliminating campaign speculation with pre-validated audience interest.
Harnessing existing enthusiast fandoms to cross-pollinate customer bases.
Partner with marquee IPs that immediately elevate brand perception and retail clout.
"Many of our clients believed that a data driven journey was beyond their means. We demonstrated otherwise."
Measures brand penetration
Quantify fan affinity across specific demographics, identify unexpected audience crossover, and present verified data to prospective licensees.
Explore for Licensors ↗Invest in the trends that drive behaviour.
Avoid costly minimum guarantees on fading fads. Secure licenses with empirical proof of purchasing intent and shelf-velocity potential.
Explore for Licensees ↗Commercialize products and experiences that resonate.
Curate in-store activations, exclusive capsule collections, and shelf placements that align with shopper passions.
Explore for Retailers ↗Validates new original content.
Test character designs, universe expansions, and narrative arcs against target audience segments before full production commitments.
Explore for Studios ↗Valuate intellectual properties
Perform quantitative consumer due diligence on catalog acquisitions, brand valuations, and franchise longevity with real data.
Explore for Investors ↗Advice with measurable evidence.
Back your strategic partnership and market-entry recommendations with statistically sound, unassailable consumer sentiment proof.
Explore for Consultants ↗From scaling global powerhouse entertainment franchises to guiding emerging consumer disruptors.
Decades of corporate licensing leadership combined with cutting-edge data science.
Founder & Managing Director
With close to a decade of corporate experience building and managing licensing programs, our team has served the industry, from leading the expansion of multi-million dollar franchises for entertainment powerhouses—like Transformers, My Little Pony, and Power Rangers—to enabling a single startup to grow its annual revenue from $2M to over $30M through strategic partnering.
"A team commitment to your success"
Head of Tech
Head of Data
Chief Editor
Survey Designer
Coming from the research panels you trust.
We tap into rigorously pre-recruited, fraud-screened respondent pools across 130+ countries to ensure statistically significant truth for your licensing roadmap.
I’m very glad to have worked with Nico as a colleague and subsequently as a client. During the time that I have known him, he was been able to bring business opportunities with big industry players in the entertainment and leisure industry. All in all, he is a great partnerships builder. For many more years to come!
Nico is an efficient operator. He is very capable of understanding client’s objectives and creating tailored solutions in a simple yet innovative ways.
Working with Nico for several years on complex IP licensing and collaboration deals was a pleasure. Nico brings great foresight to deals, and proactively anticipates challenges to ensure the long-term success of any partnership. More than that, Nico's affable nature means that he is able to skillfully brings diverse parties into alignment, even in challenging environments.
Connect with our team to discover how visual consumer intelligence can validate your candidate IP or unlock optimal co-branding partners.
Straightforward answers about our intelligence methodology and commercial alignment.
We provide market intelligence and networking referrals, bridging optimal partners within the co-branding industry.
Our referral framework is built upon a revenue-success model.
No. Our independence from IP representation guarantees honest and unbiased insights.
Research panels enable access to pre-recruited pool of respondents.